Badger launches IPA to "bridge gap" in UK market
14 August, 2018
Badger Beer has released The Wicked Wyvern, a West Coast-style IPA following the brand’s successful rebrand of its entire core range.
Badger Beer rebrands core range
25 May, 2018
Badger Beer, one of the oldest UK ale producers, has rebranded its core range reducing it from 12 down to six in response to the craft beer movement.
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Ben Branson
Ben Branson: Why non-alcoholic pricing is right
The pricing structure of non-alcoholic spirits has a high level of elasticity - there’s already a broad spectrum of price points which consumers are trying to navigate.
